Philippines To Host World Food Expo (WOFEX) Anew In August


World Food Expo (WOFEX), the biggest and most effective food show in the Philippines, will once again take place at the SMX Exhibition and Convention Center in Manila from August 1 to 4.

WOFEX successfully covers the trade to consumer markets by properly segmenting the two venues, according to organizers.

Opened 8 years ago, the visitors of WOFEX have come to understand that WOFEX Marketplace is the venue to promote to a wider audience and for order taking just before the holiday rush sets in.

For the entire 4 days, WOFEX Marketplace at the SMX Convention Center is open to all trade buyers and the general public that is eager to check out all the market-ready products on display.

“WOFEX effectively brings in the trade visitors into the show because it offers so much more than just the exhibition. Through its prestigious international competitions to different avenues of education it offers, there is a lot of reasons why WOFEX is considered the Ultimate Food Show Experience,” organizers said.

The event continues to be home to exciting competitions for industry professionals. Housing the only Philippine competition endorsed by the World Association of Chef Societies (WACS), the Philippine Culinary Cup has attracted the most number of world renowned foreign judges and is participated in by teams from the world’s different continents.

With is growing importance in the country and the region,trade visitor turnout continue to grow every year breaking the 50,000 visitor benchmark in 2006 and continues to grow exponentially every year.

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For the past 17 years, WOFEX managed to generate millions in on-site and future sales during the show for its exhibitors. The expo has become the industry’s supply solution of choice.

“WOFEX is where buyers and sellers gather every first week of August. The most number of exhibitors, the most number of trade visitors, the most number of sales generated – these are the true measures of a successful exhibition. And with this success,no wonder WOFEX is called “The ultimate Food Show Experience!” the organizers said.

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