- Strong sponsorship support, sold-out weekend sessions and strong player registrations reinforce the Group’s strategy to secure and commercialise popular sports IP, events and experiences.
- In addition to Leapmotor as title sponsor, Singapore’s first-ever Professional Pickleball Association (PPA) Asia 500 Tournament event has attracted strong commercial support from international consumer brands, including Skechers, FedEx, Asahi and PARKROYAL on Beach Road, as well as pickleball brands such as JOOLA, Franklin, Paddletek and Facolos.
- Player registrations for the event have reached full capacity. Professional category participants will compete for a prize purse of more than US$70,000 and 500 PPA ranking points, while the amateur categories will offer US$9,000 in prize money.
- As of 29 June 2026, more than 80% of tickets for the four-day event have been sold, with weekend sessions fully sold out ahead of the tournament.
Kin Global Limited (亲国际有限公司) (“Kin Global” or the “Company”, and together with its subsidiaries, the “Group”), Singapore’s largest sports events management company, through its wholly-owned subsidiary Kin Productions Pte Ltd (“Kin Productions”), is pleased to update on the commercial and operational progress of the inaugural PPA Asia 500 Leapmotor Singapore Open.
The event marks the first year of Kin Global’s multi-year partnership with Professional Pickleball Association Asia (“PPA Asia”) and reflects the Group’s strategic focus on expanding its Intellectual Property (‘IP”) portfolio of sports, events and experiences.
Mr. Vincent Chai (谢青丰), Chief Executive Officer of Kin Global, commented: “The PPA Asia 500 Leapmotor Singapore Open represents an important step in Kin Global’s strategy to move up the events tourism value chain by securing and commercialising popular sports IP, events and experiences.
We believe our multi-year partnership with PPA Asia underscores the Group’s proven capabilities and strong track record in event delivery, operational excellence, and commercial execution, reinforcing our position as a trusted partner for world-class events.
The encouraging response from commercial partners, professional athletes, amateur participants and fans reinforces our confidence in the long-term commercial potential of both the pickleball sport and the broader sports experiences market.”
Ms. Kimberly Koh, Managing Director of UPA Asia, said: “Bringing a PPA Asia 500 tournament to Singapore for the first time is a massive step forward for the sport’s global footprint. The incredible response, resulting in full player registrations and sold-out weekend tickets, proves that the appetite for top-tier pickleball in Southeast Asia is undeniable. Kin Global has been an exceptional partner in creating an ecosystem that not only showcases world-class athletic talent competing for a US$70,000 prize purse but also engages the local community through an unforgettable event experience.”
Mr. Isaac Yeo, Managing Director of Stellantis ASEAN, said, “Our role as Title Sponsor of the PPA Asia 500 Singapore Open Tournament reflects Leapmotor’s commitment to engaging with fast-growing communities across Southeast Asia. Much like pickleball, our Leapmotor vehicles are designed to be accessible, intelligent and versatile, meeting the needs of modern drivers who seek both practicality and performance. This partnership reinforces our long-term investment in the region while strengthening meaningful connections beyond traditional automotive touchpoints.”
Multi-Year Partnership Agreement with PPA Supports Kin Global’s IP Strategy
The PPA Asia 500 Singapore Open forms part of a multi-year partnership agreement between Kin Global and PPA Asia. As the sixth stop on the 2026 PPA Tour Asia calendar, the PPA Asia 500 Leapmotor Singapore Open represents a key addition to Kin Global’s portfolio of international sporting events and experiences.
The partnership also positions Kin Global within one of the world’s fastest-growing sports ecosystems, where industry investment and commercial interest in pickleball have accelerated globally in recent years, supported by growing participation levels, expanding professional circuits and increasing sponsorship activity across major markets.
Recent institutional investments into the broader PPA and professional pickleball ecosystem further underscore growing confidence in the sport’s long-term commercial potential.
Strong Commercial and Sponsorship Support Secured by Kin Global
The inaugural tournament has secured strong commercial and sponsorship support from a diverse range of international and local brands spanning the automotive, sports apparel, logistics, lifestyle, hospitality and consumer sectors.
Key partners and sponsors include Leapmotor as Presenting Partner and Official Automotive Partner, alongside Skechers as Official Apparel Partner, FedEx as Official Logistics Partner, Asahi as Official Beer Partner, PARKROYAL on Beach Road as Official Hotel Partner, and supporting partners from the global pickleball ecosystem, including JOOLA, Franklin, Paddletek and Facolos, among others.
The diversity of brands supporting the tournament demonstrates Kin Global’s capabilities in securing, commercialising and delivering integrated partnership opportunities for brands, while reinforcing the growing commercial attractiveness of pickleball as a platform for consumer engagement and experiential marketing.
Full Player Registration Capacity Validates Kin Global’s Sports Experiences Strategy
Strong participation from both pro and amateur players further demonstrates demand for professionally organised sports experiences. The event has achieved full player registration capacity, with more than 150 players participating in the pro category from over 13 countries, including players such as Len Yang (USA), Collin Johns (USA) and Aiko Yoshitomi (JPN). Pro category players will compete for a prize purse of more than US$70,000 and 500 PPA ranking points, while the amateur category will offer prize money totalling US$9,000.
Through the unique “Play Where the Pros Play” format, Kin Global has created an integrated sports experience that combines professional competition, community participation and commercial engagement.
Strong Ticket Sales Provide Additional Revenue Stream
Public response and fan engagement have been encouraging, with more than 80% of tickets sold across the four-day event as of 29 June 2026, while weekend sessions have already been fully sold out.
The strong response also reflects the rapid growth of pickleball across Asia. According to research conducted by UPA Asia and YouGov Singapore, approximately 1.9 billion people across 12 Asian markets(1) are aware of pickleball, while more than 282 million people participate in the sport at least once a month.
With Singapore recording one of the highest awareness levels in the region at approximately 70%, the findings underscore the growing demand for professional tournaments, organised competitions and sports experiences across Asia.
The PPA Asia 500 Leapmotor Singapore Open will take place from 23 to 26 July 2026 at The Sports Arina @ Singapore EXPO Hall 10.
For more information and tickets, please visit: https://www.ppatour-asia.com/tournament/2026/singapore-open/
About PPA Tour Asia
Launched by UPA Asia, PPA Tour Asia is the premier professional and amateur pickleball circuit in Asia, bringing together elite athletes and emerging players through a structured competition pathway. The tour spans multiple markets across Asia and forms part of the broader global growth strategy for professional pickleball.
About Kin Global Limited
Kin Global is Singapore’s largest sports events management company and curator of global sports events, delivering over 500 successful projects since its inception in 2017.
Specialising in delivering the full value chain in sporting experiences and events, Kin Global is positioning itself as a key player across the broader events tourism sector, which encompasses MICE, entertainment, sports, lifestyle and experiential, and arts and culture. The Group provides local expertise and a comprehensive suite of services from conceptualisation, planning, design, coordination, management and execution of major local and international events in Singapore.
For more information, please visit: https://www.kin.net/
Issued on behalf of Kin Global Limited:
Media & Investor Contacts:
Mr. Alex Tan
Mobile: +65 9451 5252
Email: alex.tan@8prasia.com
(1) 12 Asian markets include China, Taiwan, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Hong Kong, Thailand and Vietnam.
