Brand Value Exceeded RMB 1 billion for the First Time
Tianyun International Holdings Limited (“Tianyun International”, together with its subsidiaries, the “Group”) (Stock code: 6836.HK), a leading seller and manufacturer of processed fruits products in China, is pleased to announce that the Group’s subsidiary Shandong Tiantong Food Co.,Ltd. (the “Tiantong Food”) was highly recognized by the market and being elected on “2019 Most Valuable Chinese Brands List” for three consecutive years for its distinguished brand and product quality. The brand strength is 782 and the brand value reached RMB 1.04billion.
“2019 China Brand Evaluation Press Conference and the China Brand Development Forum” was held in Shanghai recently, and became the sixth consecutive welfare activity organized by China Brand Construction Promotion Association and other related associations. It is reported that the number of brands who participated in the evaluation in 2019 reached 1,293, and the number of brands was 598, with the total brand value of RMB 7,418.5 billion. The announcement of China’s brand value evaluation indicates that China has entered into a new era with new opportunities for brand building, implemented the requirements of the PRC State Council’s “promoting the formation of a brand value evaluation mechanism with Chinese characteristics” and publicized the positive energy of quality brands. After being ranked in the 2018 China Brand Value List, Tiantong Food was once again shortlisted for the 2019 China Brand Value List this year, and obtain a higher brand value than last year, which proves that the Group’s brand strength has been further enhanced and being official recognized,and it also reflects the huge potential of the Group’s own brand business.
Mr. Yang Ziyuan, Chairman and CEO of the Group, said, “The brand is the soul of a company, and quality is the core of a brand. Since its establishment, Tiantong Food has always adhered to its main business and focused on the development of brand quality. Our own brand business and OEM business have continously provided consumers with healthy, safe and high-quality fruit products. With the continuous enhancement of brand strength, the Group will further create a first-class business environment and strive to realize the vision of ‘Create a Global Brand and Become a Centenary Enterprise’.”
About Tianyun International Holding Limited (Stock Code: 6863.HK)
Tianyun International Holdings Limited (the “Company”) and its subsidiaries (collectively referred to as the “Group”) are principally engaged in (i) the production and sales of processed fruit packaged in metal containers, plastic cups, glass containers and aluminium foil bags ii) trading of fresh fruit. Processed fruit products are sold both under our own brands and on an OEM basis.
The Group has been consistently committed to provide healthy and safe products to its customers. As one of the food enterprises with the most complete quality certifications, we have always been dedicated to following stringent international production standards and are accredited with BRC (A), IFS Food (High), FDA, HALAL, SC, KOSHER, BSCI and ISO22000 in respect of our production facilities, quality control and management. The Group has also passed the internal food production standard reviews and audits from some of the UK and US supermarket chains. At the same time, within China, as a “Equal production line; Equal standard; Equal quality” food production and export enterprise, the Group has been supplying products of equivalent quality to domestic and international markets. Since 2016, the Group’s own brand processed fruit products have continued to obtain a high degree of market recognition, and have been awarded by a national institution the honour and qualification of “China Canned Product Quality Certification Label”, become the first fruit processor in China’s fruit processing industry to put the “Zero Added Preservative Canned Products” label for its products sold in China.
The Group was awarded 2017 China’s Most Promising Listed Companies by the internationally renowned financial magazine Forbes and became the only integrated food production and sales enterprise in Linyi City, Shandong Province, which was awarded the “2017 Linyi Mayor Quality Award”. The Group’s newly researched and developed pure fruit snack food also received the “Certificate of Invention Patent” from the State Intellectual Property Office of the People’s Republic of China in 2018.
For more information, please visit www.tianyuninternational.com